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双语之:用营销学的手法推销自己

2011-05-11 19:58

       导语: 6月即将来临,作为大学即将毕业的学生来说,学生生活的重要组成部分“学业”也逐渐被“就业”给取代了。当就业挑战成为大多数学生忧心难题的时候,如何在找工作的过程中推销自己无疑成为了重点。外语教育网帮你树立新的理念!Marketing Yourself-using the marketing strategy!

  使用营销策略推销你自己(Marketing Yourself-using the marketing strategy) 【外语教育¥网xyft722.com
  In popular usage, "marketing" is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desire of groups of customers or even, in some cases, for specific customers. The four Ps, which are product, pricing, promotion and placement, are often referred to as the marketing mix.

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  YINGXIAOXUELIYOU4GEHEXINGUANNIAN(4P):Product,Place,PriceHEPromotion.ZAIYICHANGQIUZHIDEGUOCHENGZHONG,productJIUSHIQIUZHIZHEZIJI,ZHAOGONGZUODERENYAOBAZIJIJITUIXIAOCHUQU,priceJIUSHIXINJIN,ERplaceZEDAIBIAOLEQIUZHIZHEtargetDESHICHANG,ZAIpromotionDEJIEDUAN,QIUZHIZHEYAOSHIYONGBUTONGDEFANGSHIBAZIJIJITUIXIAOCHUQU,JIQIUZHIZHECAIQUHEZHONGDEFANGSHIHEFANGFA。

  Whether you're at the most senior level, or starting a career at entry-level, it is imperative that you know your product (you) in order to be competitive in today's marketplace. Know what your product is, what is does, (and doesn't do) and how it adds value and benefit to an organization. Don't presume that you can figure it out during an interview. For most of us, it simply can't happen! Do some research on yourself. Prepare. Plan. Practice. Perform. Persist. Produce!

  ZAIZHAOGONGZUODEGUOCHENGZHONG,ZUIZHONGYAODEYAOSUZHIYIJIUSHILEJIENIZIJI,LEJIEZIJISUOCHUDEWEIZHI,ZISHENDEYOUSHIHELIESHI。 BIRUSHUO,ZUOWEIDAXUEGANGGANGBIYEDEXUESHENG,YOUSHIKENENGLAIYUANYUZHURUacademic recordHEextracurricular activitiesDEBUFEN,XIANGXUESHUBEIJINGHEDAXUESHIQIDEKEWAIHUODONGDENGDOUSHIYIXIEHENHAODEZHENGMING,LIESHIKENENGJIUZAIYUMEIYOUGONGZUOJINGYAN,SHIRENMENSUOSHUODEXINSHOU,BUJUBEIXIANGGUANDEGONGZUOBEI JINGHUOZHEZAIXIANGGUANGONGZUOLINGYUDEGUZHUDETUIJIAN。ZONGERYANZHI,ZUOWEIYINGPINZHE,TEBIESHIDAXUECAIBIYEDEBIYESHENG,YAOTUIXIAOZIJI,BIXULEJIEZIJI,LEJIEZISHENDEBUZU,CAIZHIDAOYINGGAIZENYANGZHUNBEI,ZENYANGZUOHELIDEJIHUA。ZUIHOUJIUSHIDUODIANSHIJIANJINGSHENHEJIANCHIBUXIEDEXINNIAN,ZUIZHONGDADAOZIJIDEMUBIAO。

  Put simply, price is the amount of money or goods for which a thing is bought or sold. Setting the right price is an important part of effective marketing. The price of a product may be seen as a financial expression of the value of that product. For a consumer, price is the monetary expression of the value to be enjoyed/benefits of purchasing a product, as compared with other available items.

10彩票开户  ZAIZHEILI,priceWUYIJIUSHIZHAOGONGZUODEXINJINLE。DUIYUGONGZISHUIPING,DANGRANSHISHUANGFANGMIANDE,JILAIZIYUGUZHU,YE BAOHANLEGUYUANDEYAOQIU。DANGRANDUIYUNEIXIEGANGGANGBIYEDE"XINSHOU",ZHEIGEFANGMIANMEIYOUTAIDUODEYOUSHI,YINWEIZUOWEIDAXUECAIBIYEDEXUESHENG,WANGWANGBUJUBEI"KAIJIA"DENENGLI(use profit maximization pricing strategy),ERQIEZHONGGUODEXIANZHUANGSHI,BIYESHENGDERENSHURIYIZENGDUO,ERQIESHICHANGSHANGLAODONGLIDEGONGJISHULIANGYEZAIJIADA,DAOZHILEGONGZIDEZONGTISHUIPINGBEIYADI。DANZHEIZHONGLIESHIYESHIXIANGDUI DE,DAXUEBIYESHENGDEQIDIANBUGAO,YAOQIUBUGAO,TONGCHANGGUZHUMENHUIJIYUKAOLV,TONGSHIYEHUITONGGUOTIGONGYIXIEPEIXUNHESHIXIDUANLIANDEJIHUI,ZUIZHONGDADAOadd valueDEMUBIAO。 NEIMEZHEIGESHIHOU,JIUYAOQIUGANGGANGBIYEDEXUESHENG,BAIZHENGHAOZIJIDEXINTAI,BUYAOTICHUGUOGAODEYAOQIU,ERSHIZHONGZAIGONGZUOJINGYANDEJILEIHEZIJIDEBUDUANSHIJIANHEDUANLIANSHANG。

  Product placement is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange. Promotion involves dissemination about a product, product line, brand, or company. Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Information gather is extremely important at this stage of the game.

10彩票开户  RUGUOBAplacementHEpromotionJINJINXIANDINGZAIYICIZHAOGONGZUODEGUOCHENGZHONG,NEIMEDIDIANKENENGJIUSHIYICIMIANSHI,HUOZHEYICIZHAOPINHUI,ERpromotionKENENGJIUSHIZHAOPINZHETUIXIAOZIJIDEFANGSHI,KENENGSHIZHAOPINZHEDEYICIJIANDUANDEJIESHAO(short presentation),HUOZHEYIFENPIAOLIANGDEJIANLIDENG。ZUOWEIXUESHENG,JIUSHIDUODUOLIYONGXIANYOUDEZIYUAN,BIRUSHOUJIWANGSHANGDEGONGSIDEZILIAO、GUANGGAO,CANJIAZHAOPINHUIHETINGQUYIXIECHENGGONGRENSHIDEQIUZHIJINGLI,JIEHEZIJIDESHIJIQINGKUANG,QUZHANGBUDUAN,BAZIJIsuccessfully sellCHUQU。

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